Not sure about this as an idea so going to throw it out there.
One thing I did when I started playing AW was to keep a blog on my experience. The idea was to perhaps act as a helpful guide to new players who may experience the same things I did, but also to chart my progress and the progress of the game.
So in terms of something to help promote the game do you think this would be useful? The sort of thing I was thinking was to make it more focused on both how to play the game and the things I learn as I progress and also to showcase how the game changes over time - so use screenshots of new mobs, areas etc. maybe some before and after pictures to show how things have improved.
Anyway am happy to start something up - but only if people think it has a value to help with the game and promoting it?
You can see what I did for the AW blog here - I only kept it up for a month or so because the game was just too quiet and nothing was changing to make it worthwhile to carry on:
http://qweegaw.blogspot.co.uk/